With extensive research in the marketplace, Paty Preferred Meats has developed a meal planning solution to meet retailer and consumer needs, as they relate to menu planning programs. Paty Preferred Meat Co, dedicated to the "taste and tenderness" of their product line, has launched two lines that are portion-controlled, chef-prepared, and ready to cook with menus required by today's retail and restaurant operators make chef ready products." Our value proposition targets "Taste The Difference" strategy whereby Paty Preferred Meats feels that their superior product line meets not only the bottom line performance requirements of the operator but also the taste requirements of today's consumer," says David Shields, VP of Sales.
With taste as the key ingredient, the Paty marketing program focuses on a push/pull sales and communication strategy, getting products into the market and getting product through to the consumer. Our in-store merchandising programs help drive that product off the shelf. Paty's new Grille 'N Serve line of bacon wrapped filets, adds meat case variety to today's consumer meal planning needs, while reducing the in-store labor it would take to prepare from the back of the house operators. The variety of bacon wrapped filet products will include Pork, Beef, Turkey, and Chicken and within each of the specific profiles, the bacon wrap is flavored as well; with flavor profiles that range from Italian to Mexican to JalapeƱo Pepper and Cajun.